Why Website Prices Vary So Much
Ask three agencies for a website quote and you''ll get three very different numbers. That''s not a coincidence — it reflects genuine differences in scope, quality, and what''s included after launch. This guide cuts through the noise and tells you exactly what different price points buy you in 2026.
The £500–£1,500 Range: Templates and Freelancers
At the lower end, you''re getting a template-based site — usually on Wix, Squarespace, or a basic WordPress theme. The design flexibility is limited, SEO is often ignored, and you''re likely handling your own updates and hosting. This is fine for a sole trader who needs a simple online presence, but it often costs more in the long run when you outgrow it.
The £2,000–£5,000 Range: Professional Small Business Sites
This is the sweet spot for most London SMBs. At this price point, you get a custom-designed, mobile-optimised site with proper SEO foundations, contact forms, Google Analytics, and a content management system you can actually use. TechSquad''s website packages start from £2,995 — see our pricing page for details.
What''s included matters as much as the headline price. Always ask: Is hosting included? What about security updates? Will I own the domain? Who do I call if it goes down?
The £5,000–£15,000 Range: E-commerce and Custom Functionality
If you need an online shop, a client portal, booking system, or custom integrations (e.g. syncing with your CRM or accounting software), expect to pay in this range. The complexity of custom development — and the ongoing maintenance it requires — justifies the higher cost.
The £15,000+ Range: Enterprise and Bespoke Builds
Large catalogues, complex user permissions, multi-site setups, and heavy custom development. Most London small businesses don''t need this, and any agency pushing you here for a basic site should raise flags.
Hidden Costs to Watch Out For
- Domain renewal: £10–£50/year — make sure it''s registered in your name, not the agency''s
- Hosting: £5–£50/month depending on traffic and features
- SSL certificate: Should be included — if they''re charging extra, walk away
- Support retainer: Who fixes it if something breaks at 11pm? Budget £50–£200/month for managed support
- Content: Photography, copywriting, and logo design are often quoted separately
What TechSquad London Charges — and Why
Our website packages are fixed-price and include everything: design, development, hosting, SSL, and 30 days of post-launch support. No surprise invoices. Prices start from £2,995 for a 5-page business site.
We''re based in London and build primarily for London businesses, so our pricing reflects the market without the agency premium. If you''d like a clear quote with no obligation, get in touch here.